{"id":1231,"date":"2018-03-09T17:07:53","date_gmt":"2018-03-09T17:07:53","guid":{"rendered":"https:\/\/www.tech24insider.com\/?p=1231"},"modified":"2018-03-09T17:07:53","modified_gmt":"2018-03-09T17:07:53","slug":"android-users-in-the-us-show-more-loyalty-to-the-os-than-ios-users","status":"publish","type":"post","link":"https:\/\/tech24insider.com\/?p=1231","title":{"rendered":"Android users in the US show more loyalty to the OS than iOS users"},"content":{"rendered":"

Android users in the US show more loyalty to the OS than iOS users –\u00a0<\/strong>The most recent study by CIRP confirms that Android is still in the lead when it comes to user loyalty in the US. This has been the case since 2014, although things were pretty close in 2016.<\/p>\n

<\/p>\n

Last year, 91% of Americans who replaced their old Android phone went with another Google-powered device. For iOS, 86% of users stuck to the Apple-made OS.<\/p>\n

Familiarity plays a part \u2013 once you get used to an OS, it\u2019s easier to stick with it than learn the quirks of another OS. The apps you\u2019ve purchased from its app store are another anchor \u2013 you\u2019ll have to buy them again if you switch.<\/p>\n

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Android is better off in this respect as there are dozens of companies that make Android phones. Some stick close to stock and offer a familiar experience, others customize Android to the bone, so there\u2019s room to experiment. iOS is an Apple platform that runs solely on Apple hardware and that\u2019s it.<\/p>\n

Interestingly, CIRP partner and co-founder Mike Levin says that services play a huge role. Things like storage \u2013 iCloud or Google Drive \u2013 could be a major reason not to jump ship. Now, says Levin, Apple and Google need to figure out how to sell more services.<\/p>\n","protected":false},"excerpt":{"rendered":"

Android users in the US show more loyalty to the OS than iOS users –\u00a0The most recent study by CIRP confirms that Android is still in the lead when it comes to user loyalty in the US. This has been the case since 2014, although things were pretty close in 2016.<\/p>\n","protected":false},"author":1,"featured_media":1232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[230,1580],"class_list":["post-1231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-tech-news","tag-android","tag-ios"],"_links":{"self":[{"href":"https:\/\/tech24insider.com\/index.php?rest_route=\/wp\/v2\/posts\/1231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tech24insider.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tech24insider.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tech24insider.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tech24insider.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1231"}],"version-history":[{"count":0,"href":"https:\/\/tech24insider.com\/index.php?rest_route=\/wp\/v2\/posts\/1231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tech24insider.com\/index.php?rest_route=\/wp\/v2\/media\/1232"}],"wp:attachment":[{"href":"https:\/\/tech24insider.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tech24insider.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tech24insider.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}